ACTIVITYHUB PROFESSIONAL WORKSPACEMarket Intelligence
STEP-BY-STEP HELP

How to analyse your market

Step 1: Select the industry, province and customer market you want to analyse.

1Choose market
2Set scenario
3Analyse
4Review evidence
5Connect to plan
6Validate
MARKET SIGNALS & FORECASTING

Market Intelligence

Translate industry evidence into plan-ready opportunities, risks and scenarios.

Demonstration data model

Economic evidence · FRED

Load historical economic observations to support your assumptions. The default series tracks the South African rand per US dollar. These observations are not industry or provincial demand forecasts.

API setup

Illustrative planning scenarios below; these figures are not derived from FRED.

Demand growthPositive
+8.4%

Local convenience and delivery demand is strengthening.

Input costsWatch
+6.1%

Food and transport inputs remain exposed to volatility.

Competitive intensityModerate
62/100

Formal and informal competitors overlap by category.

Funding fitStrong
84/100

Working-capital and asset-finance profile matches common SME products.

DEMAND OUTLOOK

Food retail · Mpumalanga

Base case
Downside 108Base 139Upside 157
PLAN-READY INSIGHTS

Drivers to address

  • 01
    Customer convenience

    Add ordering and delivery evidence to the market section.

  • 02
    Margin resilience

    Model a three-point gross-margin downside scenario.

  • 03
    Local procurement

    Document supplier diversity and regional sourcing.

  • 04
    Working capital

    Link inventory days and credit terms to funding need.

Illustrative forecast — confidence not measured

This interface combines user assumptions with trend signals and scenario modelling. Production deployment should connect verified data sources, record source dates and show confidence ranges. Activityhub must never present forecasts as guarantees.